{"title":"Shop All","description":"","products":[{"product_id":"first-water-lab-filtered-showerhead","title":"First Water Lab Filtered Showerhead","description":"\u003cp\u003e💧 Softer-feeling skin, every shower \u003cbr\u003e ✨ Healthier-looking hair, less breakage \u003cbr\u003e 🌿 Cleaner water, calmer routine \u003cbr\u003e 🚿 Spa-like comfort at home\u003c\/p\u003e","brand":"My Store 2","offers":[{"title":"QuickSilver","offer_id":42487765729365,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"Basalt Black","offer_id":42487765696597,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"Champagne Gold","offer_id":42622104600661,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/6967\/1765\/files\/2doIiuBBsbOLPMT2rAu5P_D6W9RwRM_ace8753b-14e9-417e-9567-3e42b1c01cd7.png?v=1778461193"},{"product_id":"firstwater-replacement-filter","title":"FirstWater Replacement Filter","description":"\u003ch1\u003eFIRST WATER LAB REPLACEMENT SHOWER FILTER\u003c\/h1\u003e\n\u003ch2\u003eKeep Your Shower Routine Feeling Fresh\u003c\/h2\u003e\n\u003cp\u003eMaintain the performance of your First Water Lab Filtered Showerhead with a fresh replacement filter designed for everyday showers.\u003c\/p\u003e\n\u003cp\u003eOver time, chlorine, sediment, and mineral residue can contribute to buildup in your shower and leave hair, skin, and scalp feeling less refreshed. Replacing your filter regularly helps keep your shower water feeling cleaner without changing the routine you already love.\u003c\/p\u003e\n\u003cp\u003eSimply remove the used cartridge, insert the new First Water Lab filter, and continue showering.\u003c\/p\u003e\n\u003ch2\u003eWHY REPLACE YOUR SHOWER FILTER?\u003c\/h2\u003e\n\u003cp\u003eA shower filter works continuously each time water passes through it. As the filter is used, its filtration media gradually becomes less effective.\u003c\/p\u003e\n\u003cp\u003eRegular replacement helps maintain consistent filtration performance and supports a cleaner-feeling shower experience.\u003c\/p\u003e\n\u003ch3\u003eDesigned to help:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eReduce chlorine and common shower-water impurities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimize residue and buildup from everyday shower water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupport softer-feeling hair and skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eKeep your scalp and skin feeling refreshed after showering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain the performance of your First Water Lab showerhead\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMake filter replacement fast and simple\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMADE FOR THE FIRST WATER LAB FILTERED SHOWERHEAD\u003c\/h2\u003e\n\u003cp\u003eThis replacement cartridge is designed specifically for use with the First Water Lab Filtered Showerhead.\u003c\/p\u003e\n\u003cp\u003eIts precise fit allows the cartridge to install securely inside the showerhead without tools, complicated plumbing, or replacing the entire fixture.\u003c\/p\u003e\n\u003cp\u003eRemove the old filter. Insert the new one. Continue your routine.\u003c\/p\u003e\n\u003ch2\u003eAN EASY STEP TOWARD CLEANER-FEELING WATER\u003c\/h2\u003e\n\u003cp\u003eYour shower touches your hair, skin, and scalp every day.\u003c\/p\u003e\n\u003cp\u003eThe First Water Lab replacement filter makes it easy to maintain your filtered-shower routine with a cartridge designed for consistent everyday use.\u003c\/p\u003e\n\u003cp\u003eNo complicated installation. No bulky external filter. No major bathroom changes.\u003c\/p\u003e\n\u003cp\u003eJust a fresh filter delivered when you need it.\u003c\/p\u003e\n\u003ch2\u003eSIMPLE FILTER REPLACEMENT\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eUnscrew the filter compartment on your First Water Lab showerhead.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRemove the used filter cartridge.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eInsert the new First Water Lab replacement filter.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSecurely close the showerhead.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRun the water briefly before use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eInstallation takes only a few moments and requires no special tools.\u003c\/p\u003e\n\u003ch2\u003eONE-TIME PURCHASE OR SUBSCRIBE \u0026amp; SAVE\u003c\/h2\u003e\n\u003cp\u003eChoose the option that fits your routine.\u003c\/p\u003e\n\u003ch3\u003eOne-Time Purchase\u003c\/h3\u003e\n\u003cp\u003ePurchase one replacement filter with no recurring charges.\u003c\/p\u003e\n\u003ch3\u003eSubscribe \u0026amp; Save\u003c\/h3\u003e\n\u003cp\u003eReceive replacement filters automatically according to the delivery schedule selected above.\u003c\/p\u003e\n\u003cp\u003eSubscription orders renew automatically and the payment method on file will be charged before each recurring shipment. Upcoming deliveries can be managed before the next order processes, including available options to skip, pause, reschedule, or cancel.\u003c\/p\u003e\n\u003cp\u003eYour selected subscription price, savings, and delivery frequency are shown in the purchase options above.\u003c\/p\u003e\n\u003ch2\u003eWHAT IS INCLUDED?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eOne First Water Lab replacement shower filter cartridge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eShowerhead sold separately.\u003c\/p\u003e\n\u003ch2\u003eSHIPPING\u003c\/h2\u003e\n\u003cp\u003eEnjoy free U.S. shipping.\u003c\/p\u003e\n\u003cp\u003eMost U.S. orders are estimated to arrive within approximately 5–7 business days after processing. Tracking information will be sent when your order ships.\u003c\/p\u003e\n\u003ch2\u003eRETURNS\u003c\/h2\u003e\n\u003cp\u003eTry First Water Lab in your own routine.\u003c\/p\u003e\n\u003cp\u003eEligible purchases may be returned within 60 days according to the First Water Lab return policy.\u003c\/p\u003e\n\u003ch2\u003eFREQUENTLY ASKED QUESTIONS\u003c\/h2\u003e\n\u003ch3\u003eHow often should I replace my shower filter?\u003c\/h3\u003e\n\u003cp\u003eReplacement timing can vary depending on household water quality, shower frequency, and the number of people using the shower. Follow the replacement guidance provided with your First Water Lab showerhead and replace the cartridge when its recommended service period has been reached.\u003c\/p\u003e\n\u003ch3\u003eIs this filter compatible with other showerheads?\u003c\/h3\u003e\n\u003cp\u003eThis cartridge is designed specifically for the First Water Lab Filtered Showerhead. Compatibility with other showerheads is not guaranteed.\u003c\/p\u003e\n\u003ch3\u003eDo I need tools to replace it?\u003c\/h3\u003e\n\u003cp\u003eNo. The replacement cartridge is designed for quick installation without special tools or plumbing changes.\u003c\/p\u003e\n\u003ch3\u003eDoes the replacement filter include a showerhead?\u003c\/h3\u003e\n\u003cp\u003eNo. This listing includes one replacement filter cartridge. The First Water Lab Filtered Showerhead is sold separately.\u003c\/p\u003e\n\u003ch3\u003eCan I cancel the subscription?\u003c\/h3\u003e\n\u003cp\u003eYes. Subscription customers can manage upcoming deliveries before the next order processes, including available options to skip, pause, reschedule, or cancel.\u003c\/p\u003e\n\u003ch3\u003eWhen will my card be charged?\u003c\/h3\u003e\n\u003cp\u003eOne-time purchases are charged once at checkout. Subscription orders renew automatically, and the payment method on file is charged before each scheduled recurring shipment.\u003c\/p\u003e\n\u003ch2\u003eKEEP CLEANER-FEELING WATER IN YOUR ROUTINE\u003c\/h2\u003e\n\u003cp\u003eDo not wait until your filter is overdue.\u003c\/p\u003e\n\u003cp\u003eReplace your First Water Lab cartridge and keep your filtered-shower routine working the way it was designed to.\u003c\/p\u003e\n\u003cp\u003eADD A REPLACEMENT FILTER TO YOUR ROUTINE TODAY.\u003c\/p\u003e","brand":"My Store 2","offers":[{"title":"Default Title","offer_id":42619284750421,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/6967\/1765\/files\/Filter_replacement_studio_hero_i__202606211502.jpg?v=1782072457"},{"product_id":"hair-reset-bundle-microfiber-towel-scalp-brush","title":"First Water Lab Hair Reset Bundle — Microfiber Hair Towel + Scalp Brush","description":"\u003ch1\u003eTHE HAIR RESET BUNDLE\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eA better wash day starts before your hair is dry.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe First Water Lab Hair Reset Bundle brings together two simple essentials designed to make your shower routine feel more intentional: a soft waffle microfiber hair towel and a gentle silicone scalp brush.\u003c\/p\u003e\n\u003cp\u003eUse the scalp brush while cleansing to massage the scalp and help lift everyday buildup. After rinsing, wrap wet hair in the microfiber towel to absorb excess water without the aggressive rubbing of a traditional bath towel.\u003c\/p\u003e\n\u003cp\u003eThe result is a calmer, more elevated post-shower routine designed to leave hair feeling softer, smoother, and easier to manage.\u003c\/p\u003e\n\u003ch2\u003eTWO ESSENTIALS. ONE COMPLETE ROUTINE.\u003c\/h2\u003e\n\u003ch3\u003eWAFFLE MICROFIBER HAIR TOWEL\u003c\/h3\u003e\n\u003cp\u003eMade with soft, absorbent microfiber, the First Water Lab Hair Towel helps remove excess water while reducing the friction caused by rough cotton towels.\u003c\/p\u003e\n\u003cp\u003eIts lightweight waffle texture gently wraps wet hair without feeling heavy, making it ideal for straight, wavy, curly, coily, thick, fine, and color-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned to help:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eAbsorb excess water efficiently\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduce unnecessary rubbing and friction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimize the appearance of frizz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupport softer, smoother-feeling hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eKeep wet hair comfortably wrapped after your shower\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSILICONE SCALP BRUSH\u003c\/h3\u003e\n\u003cp\u003eUpgrade your shampoo routine with soft silicone bristles that gently massage the scalp while helping distribute shampoo through the roots.\u003c\/p\u003e\n\u003cp\u003eThe easy-to-hold design fits naturally in your hand, giving you greater control without scratching or pulling at the scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned to help:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eMassage the scalp during cleansing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLift everyday oil, product residue, and buildup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDistribute shampoo more evenly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreate a more thorough, satisfying wash\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTurn an ordinary shower into a relaxing self-care ritual\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWHAT’S INCLUDED\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e1 First Water Lab Waffle Microfiber Hair Towel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e1 First Water Lab Silicone Scalp Brush\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHOW TO USE\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e1. Cleanse and massage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply shampoo as usual. Hold the scalp brush securely and move it across the scalp using gentle circular motions. Avoid excessive pressure or tangling the lengths of your hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. Rinse thoroughly\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRinse away shampoo and loosened buildup with clean shower water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Wrap wet hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGently squeeze excess water from your hair. Wrap your hair in the microfiber towel and secure it comfortably.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Unwrap and style\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRemove the towel once excess moisture has been absorbed. Allow hair to air-dry or continue with your usual styling routine.\u003c\/p\u003e\n\u003ch2\u003eMADE FOR EVERY WASH DAY\u003c\/h2\u003e\n\u003cp\u003eThe Hair Reset Bundle is an easy addition to routines for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCurly, coily, wavy, and textured hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStraight or fine hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThick and long hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eColor-treated or chemically processed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDry, frizz-prone, or delicate-feeling hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAnyone replacing a heavy traditional bath towel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCOMPLETE YOUR FIRST WATER ROUTINE\u003c\/h2\u003e\n\u003cp\u003eCleaner-feeling shower water is only the beginning.\u003c\/p\u003e\n\u003cp\u003ePair your First Water Lab filtered showerhead with the Hair Reset Bundle for a more complete hair and scalp routine—from the moment you begin cleansing to the moment you unwrap your hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMassage. Wrap. Reset.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour best wash days can begin right here.\u003c\/p\u003e","brand":"FirstWater Lab","offers":[{"title":"Default Title","offer_id":42622759829589,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/6967\/1765\/files\/ChatGPTImageJun21_2026_10_17_20PM_6.png?v=1782098384"}],"url":"https:\/\/firstwaterlab.com\/collections\/shop-all.oembed","provider":"FirstWater Lab","version":"1.0","type":"link"}